Your Corporate Identity Needs a Conductor!

Have you ever wondered why an orchestra has a conductor? I sure have (when I was a child). While every other member of the group is playing their hearts out, this guy is standing up, waiving his arms and telling everyone else what to do. On the surface, that’s how it appears, however, when one peels back the onion, we see he/her performs a valuable service.

Human nature says that without a SINGULAR director everyone would be tempted to decent from the group’s musical course and to showboat one’s own skill. If that were to happen, the orchestra would no longer be a cohesive, singular unit with a solitary goal. It would be a chaotic free-for-all!

The same thing happens if your company’s corporate identity does not have a conductor. Every vendor, that in some way uses the logo, wants to impress you by their creative prowess and therefore will give your project a certain creative “flair”. They will change, manipulate and alter anything about your logo to impress you. When that happens, and you have multiple vendors, you now have that many variations of your logo and your identity is shot.

Like that orchestra, your logo needs a conductor. A person that has the end goal as its primary mission. One that will make sure ALL vendors follow a prescribed plan to guarantee that your corporate identity is used consistently EVERY time.