New Logo For Cats-N-Hounds

Cats-N-Hounds, a high-end, on-line, pet gift shop realized that they needed a professional image to compliment the business that they had established. They contacted VIVIDESIGN Group for assistance and we were able to create a strong, powerful, effective Logo for them.

The Cats-N-Hounds Logo is a Name Mark which graphically symbolizes the name that the owners had chosen. Therefore at the heart of the logo is a stylized dog and cat. Surrounding them are two orbiting “arms” which signifies the love that the owners have for those special members of the family.

Once a logo project is concluded, VIVIDESIGN Group does not disappear from the scene. We continue to assist and advise all clients to ensure the proper and consistent use of their logo.

Congratulations Cats-N-Hounds.

Second Takes

One of the most common mistakes that small business owners make in regards to their logos is trying to make it say too much. Many businesses are diversified in their product offerings and so having the logo showcase “What you Do” is next to impossible. So what should a good logo do then?

The other day I was driving down the road and my wife saw a political sign and pointed at it and said “look”. Everyone in the car turned and laughed and for 5 minutes we discussed that sign. The sign was in the back of a pick-up, up-side-down. While I would NEVER recommend including an obvious flaw in your logo, this event does illustrate a valuable point. That sign caught my wifes attention! It caused her to share it with all of us! It made us want to look and caused 5 minutes of conversation. That politition EFFECTIVELY branded his image into our minds. It made us think of him. It informed us that Mr. Higdon is running for Mayor. We do not know all of his positions on the issues, but we know that he exists.

That is what a logo should do effectively. A great logo does not have to say everything about your company. But if you can acquire a logo that will capture attention and make people want to perform a second take, you have branded them and you are now at least on step above the competion!

Corporate Vandalism

What would your reaction be if you took your Mercedes Benz into the shop for an oil change and when you picked it up there were yellow flames painted on it? No big deal or you ruined my car? After asking the shop owner about the unauthorized alteration, you find out he was trying to “help you out” because HE thought your car looked a little boring. Most people would not sit still for that kind of “vandalism”. However, many business owners tolerate vandalism to their logo like this on a regular basis.

One of the most harmful things a business can do in regards to its branding or corporate identity is to use it inconsistently. So many business owners allow various vendors to “tweak” and play with their logo when using it in assorted applications. The problem is, that every time that logo is used differently the effectiveness diminishes. Soon a business can have so many different variations of their logo that the impact of repetitive views by clients and prospects is simply not noticed.

So how does one protect the consistency of their logo? A corporate standards manual. It is a simple document that shows vendors the dos and don’ts of how to use your logo. Take control! Have your logo designer create a standards manual for your logo and stop the madness of vendors vandalizing your valuable asset.