Protect the Integrity of Your Logo

Imagine you own a car dealership and someone takes a car out on a test drive and wrecks that merchandise, causing massive damage to it. What is your response? Do you simply say “Oh that is OK, accidents happen”? Of course not! A new car is too valuable to ignore ruining it! So why would you overlook the “wrecking” of your logo and act as if it is OK? Your logo is no less valuable and therefore you need to protect that logo at ALL COSTS!

I don’t know how many times I have looked in a newspaper or telephone book or other such advertising venue to find logos that have been “wrecked” by the manner the publication inserted it. So often, these publications have rigid templates that must be followed which cause the layout technicians to skew or otherwise distort logos to fit the logos to their publication’s templates.

There are many ways that others can have a negative impact on your valuable asset; from vendors to even your own employees. Assume that NO ONE will care for the integrity of your logo like you will. If you give your logo to ANYONE, make sure that they use it in a manner that is consistent with the way that it was designed. Don’t be afraid to give the vendor rules on how that logo is to be used. Protect your logo at ALL COSTS.