It is no earth shattering revelation to say that we live in a fast paced world, but it may be a truth that we often times overlook and take for granted. With the advent of internet shopping and hundreds of channels on our TVs, folks are gathering and discarding information at a faster rate than ever before. For that reason, if we have the split-second opportunity to make an impression on someone...MAKE IT COUNT!
Sometimes I run across logos and all I can think is “What were they thinking?” Your Corporate Identity may be the only “face” that a prospect sees when they are exposed to your organization. Therefore make sure you portray the image that you want to convey.
Poor logos and Corporate Identities give the perception that your company is cheap, inexperienced, doesn’t care about quality, and thinks it is going out of business soon, etc. Is that really the impression that you want a prospective customer to leave with?
An effective logo however, can make a small organization look larger than it is, make a new organization look established and give the impression of quality, consistency, competency, etc.
Don’t think that a prospective customer will give you a second chance or overlook your company’s sloppy appearance to dig into your underlying quality. They will take one quick glance and move on to the thousands of your competitors. When you get an opportunity for that “first impression”...IMPRESS THEM!
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