In our last article, we began examining the elements of a powerful logo. A strong logo should be BOLD and SIMPLISTIC. Today we will add to that formula.
3. Creative/Unique Approach: Obvious is not a description that one would want for a logo. Any art form is at it’s best when it is most unique. One thing that can capture the attention of the viewer is to demonstrate a concept in a fashion that is completely unique.
4. Has Meaning: This characteristic is somewhat optional. It is always best for a logo to convey some concept that represents the essence of the company, but it is not essential. Many great logos have no obvious meaning.
Make sure that when you have a logo designed that it isn’t just “cool”....Make it WORK for you!
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