Publish PostIn the fishing lure business, a successful bait has to have the right “look” in order to attract the attention of the fish. If it doesn’t, one can throw that bait countless times in front of a fish and never get any action.
The right “look” is just as important in business. Many small business owners create their own “look” or logo, creating an identity of less-than-success and wonder why they don’t get bit by customers. They may cast and cast and cast and cast with ads, phone book spots and wonder why they can’t seem to land the big one.
Haggerty Lures had this typical problem. But now, we cave created an identity that should get them bit. The logo is fresh. It quickly identifies the business that they are in and, if used consistently and effectively, should attract the big ones.

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