Because EspiWear is an eCommerce retailer of quality men’s fashions, it realized that it needed to look the part. Its previous logo was holding it back from being taken seriously. They contacted VIVIDESIGN Group for a corporate identity makeover. We created for them a logo that visually helps viewers identify what they sell and will help them to be remembered by their shoppers.
This Logo is both a product mark and an initial mark. The initial symbol is a man's sport shirt collar.
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